Good evening! I run a startup. In Denmark.

Which is hard, because in Denmark we have the Law of Jante. Rule number one: don't think you're special.

So my pitch deck is one slide. It just says: we are probably fine.

In Silicon Valley, investors ask: how big can this get? Danish investors ask: does it have to be that big?

In America, a billion dollar company is called a unicorn. In Denmark, we call it showing off.

And yes, we have hustle culture. We hustle until four o'clock.

Then we hustle to pick up the kids. On a cargo bike. In the rain. Sideways.

We have a very flat hierarchy. I'm the CEO, but the intern vetoed my coffee machine. Democracy.

Last year we finally made a profit. Half of it went to tax.

The other half went to a team building trip, to a summer house, with no wifi. To celebrate our internet company.

But honestly? If my startup fails, I get free healthcare, free university, and I just go home, light a candle, and call it hygge.

Tak! You've been a very modest audience. Don't let it go to your heads.